Three myths about innovation Management Innovation eXchange
In sum, the three myths and their countervailing truths are:
Myth 1: - Successful innovations require large-scale, disruptive revolution
Truth: - The most successful innovations are often the simplest
Myth 2: - You have to be creative (egotistical) to innovative
Truth: - While creative thinking is helpful, innovation is a systematic discipline
Myth 3: - Innovation is expensive
Truth: - While emerging technology and drug research are expensive, most innovations require a modest, disciplined investment of time and brain power
Technology of management:- evolution or revolution needed for sustainable performance?
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